The Next Big Opportunity in Consumer Tech: Solving the Love-Hate Dynamic In the world of consumer tech, the biggest opportunities often arise from a simple yet powerful observation: people have a love-hate relationship with certain experiences. Major companies that have achieved success in this space have done so by identifying these dynamics and offering solutions that enhance what people love while eliminating what they hate. Take DoorDash, for example. People love ordering food from their favorite restaurants, but the delivery experience was often a nightmare—long wait times, cold food, and unreliable service. DoorDash saw this pain point and revolutionized food delivery, making it faster, more reliable, and user-friendly. Similarly, Uber recognized that while people enjoyed the convenience of taxis, the experience of hailing one was frustrating and unpredictable. Uber solved this by providing a seamless, on-demand service that put the rider in control. These companies didn’t just create new services; they fixed broken experiences. This approach begs the question: what’s the next big opportunity in consumer tech? The answer likely lies in another "love-hate" scenario that millions of people face daily. It could be a service that people already enjoy but find frustrating in key ways—perhaps something related to home services, personal finance, or even health and wellness. The key is to listen closely to consumers, understand what they truly love about the experience, and then zero in on what they hate. The next unicorn will be the company that bridges that gap. As consumer needs evolve, the love-hate dynamic will continue to offer fertile ground for innovation. The next big opportunity is out there, waiting for a visionary to solve it.
People want to be delighted, and when experiences exceed their expectations, the solution becomes real.
Thanks for sharing Pejman Nozad and often people go through those love pain experiences on a daily basis themselves.
Very insightful! Never thought about these cases in the form of love-hate duality! Incredible POV! If you think about it almost all the consumer facing marketplaces can fit in this framework. Take Amazon, people love shopping but sometimes not much going to the brick n mortar experience (driving - parking - physical discovery ... ) . Pejman, would you say the low-code/no-code platforms can be categorized as the same? People love building new products but hate coding (or simply don't have knowledge of doing it) ? I know this would be beyond "consumer" tech per se ...
Love this
Love this
Well put!
Lots of great content out there, but I would highly recommend the book 'Pattern Breakers' by Mike Maples of Floodgate and Peter Ziebelman! They lay out the traditional levers of pain points with examples in consumer tech (e.g., Lyft, Airbnb, Twitch), but provide some nuance around the tech enablement piece at the right time that made these innovations an unlikely surprise to the upside.
Great advice and insight🙌🏻
Great insights! The events industry has a similar love-hate dynamic. People love attending events but hate the stress of planning them.
Product @ Meta | Advisor @ Antler
7moVery insightful! Love how simply you put it as “love-hate” scenarios.